Bridgestone EMIA is the Europe-based business unit of one of the world’s biggest tyre manufacturers, but its presence on LinkedIn was dwarfed by industry competitors and other Bridgestone accounts. The professional network was the perfect platform for Bridgestone EMIA’s corporate communications, but without a set strategy and regular posting the channel wasn’t providing great value.

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Working within a team that managed the company page in full, before solely taking on the responsibility for over two years, our work led to the account’s following increasing from under 10,000 to over 100,000 in roughly three years. Today, LinkedIn is an important and highly engaged communications channel for the business unit.