Construction management platform, Procore, is all about enabling data-driven transparency to help projects and building sites find greater quality control, become less risk heavy and more profitable. One of Procore’s top priorities is communicating this to as many of its target audience as possible.

 

Through a targeted paid and earned media campaign, I wrote content for key Procore spokespeople that served as thought leadership. The result was a series of articles highlighting the significance of key industry challenges and how Procore’s technology is overcoming them. You can find examples of this work here, here and here.